At the beginning of 2020, the sudden outbreak of covid-19 is a severe test for all walks of life in China. From the perspective of China's machine tool industry, this outbreak will accelerate the great transformation of China's machine tool manufacturing industry.
1:Innovation is the driving force of development under homogeneous competition
The outbreak will accelerate the price of machine tool manufacturing shopping phenomenon. Price war becomes inevitable, machine tool homogeneity competition will be more intense. In particular, the flow of products, the international first and second line brands will also join in, market demand in the short term because of the emergence of the epidemic will have a release of growth, 2 to 3 years in a long period will remain low operation.
Innovation is the trend, but also the driving force of enterprise development.
Innovation is always the driving force for the development of leading enterprises. The choice of innovation direction will be very challenging, and we must meet the needs of customers and meet the future development of the industry as the goal.
2:The opportunities are for companies that are on the right path
The epidemic situation is a crisis for some machine tool manufacturing enterprises and an opportunity for others. China has been the world's largest machine tool consumption market for many years. This consumption scale will not change fundamentally because of the epidemic. The market scale is still in China.
Therefore, all managers of machine tool enterprises should keep in mind two characteristics of the machine tool industry: one is the incremental characteristic, the other is the lag characteristic.
Incremental characteristics: if the overall economy does not grow, if the products of other industries are not updated, then the machine tool industry do not dream of prosperity and explosive growth.
Lag characteristics: for other industries, especially the machine tool service industry is a barometer of the machine tool industry. That is, when the machine tool service industry to cyclical decline, the machine tool industry winter will come; When the machine tool service industry starts to pick up, the machine tool industry will usher in the spring. Therefore, no matter the crisis or the opportunity, will promote the brand co
ncentration degree to increase substantially.
3:The strategic rhythm of machine tool enterprise faces change
This outbreak will change the strategic rhythm and action of machine tool manufacturers. Machine tool manufacturing industry is capital intensive, talent intensive industry, due to irresistible factors, the cash flow of machine tool manufacturing enterprises will undergo a great test. One month, two months, three months, how many machine tool manufacturing enterprises can carry the past? Can you raise funds? Even if the financing, can absorb the resulting financial costs?
A car that stops and starts USES several times more fuel than it normally does. How to prevent the machine tool manufacturing enterprises from stopping operation under the influence of irresistible factors will be the problem that every manager has to face. Machine tool manufacturing enterprises will hardly survive, let alone develop, if they follow the traditional way of being unchanged.
No matter the machine tool itself, or the delivery date, technical service, after-sales service, and even a variety of decisions will be closely related to the survival and development of the enterprise, will quickly adapt to customer demand as the core concept.
4:Epidemic acceleration machine automation level improvement
The outbreak restricted the population flow and accelerated the improvement of machine tool automation. With the disappearance of demographic dividend, increasing labor costs, and the rapid development of electronic, information and cost reduction, this outbreak will undoubtedly accelerate the market demand for automation, intelligent machine tools, in order to get rid of the over-dependence on labor.
Customers' demands for on-line training, on-line inspection, on-line maintenance and even on-line operation of machine tools will become more and more urgent. Simple, practical, economical, reliable and so on will become the customer's most satisfied demand.
5:The key to the future of machine tool manufacturing is brand
The so-called brand is the cognition of the user and the recognition of the market. only when the brand is recognized, the flow of products can get continuous orders, the brand power can be promoted to the flow of product conversion force, brand strength can bring the product premium ability.
We will promote the transformation of "made in China" into "created in China", the transformation of "Chinese speed" into "Chinese quality", and the transformation of "Chinese products" into "Chinese brands". These three changes in a fairly long period of time, will be the Chinese machine tool manufacturing industry and the entire machine tool industry to fight for the goal.
Do industry is very bitter, do machine tool manufacturing more bitter, wish all machine tool industry counterparts, do not live up to their own suffering, more can not live up to their original heart. o
nly with co
ncerted efforts can we realize China's long-cherished dream of moving from a manufacturing power to a manufacturing power.